Hearing Aids in Groton and Marlborough, MA

What is a hearing aid and how does it work?

A hearing aid is a small, sophisticated device worn in or behind the ear to improve hearing by amplifying sound. While they might seem simple—like turning up the volume—modern hearing aids use advanced digital technology to target specific frequencies based on your unique hearing loss. Most hearing aids consist of a microphone, processor, and receiver, working together to deliver clear, customized sound.

What features do modern hearing aids offer?

Today’s hearing aids are packed with smart features to support your lifestyle:

Bluetooth Connectivity

Stream calls, music, and TV directly to your hearing aids

Noise Cancellation

Reduce background noise for better conversation clarity

Dual Microphones

Improve directionality and understanding in noisy environments

Rechargeable Batteries

No more fiddling with tiny disposable batteries

Health Tracking & Fall Detection

Stay connected to your health and safety

Smart Synchronization

Seamless performance between both ears

What should I know before getting a hearing aid?

Before your hearing test, think about the situations where hearing is most challenging—whether that’s during meetings, watching TV, or socializing. Share your lifestyle needs with your audiologist so we can help you choose the right device. Remember: hearing aids work best when tailored specifically to your hearing profile.

What types of hearing aids are available?

We offer a wide range of hearing aids at our Groton and Marlborough locations. Options include:

Behind-the-Ear (BTE)

Ideal for moderate to severe hearing loss, BTE aids rest behind the ear and connect to a custom earmold. They’re powerful and come in discreet, skin-tone colors.

Open-Fit

Perfect for mild to moderate hearing loss, this style keeps the ear canal open and provides clear sound without that “plugged-up” feeling.

Receiver-in-Canal (RIC) or Receiver-in-the-Ear (RITE)

Recommended for mild to severe hearing loss, these small, stylish aids offer great sound quality and advanced features in a barely-there design.

In-the-Ear (ITE)

Custom-molded to your ear, ITE devices are easier to handle and great for people with dexterity challenges.

In-the-Canal (ITC) and Completely-in-Canal (CIC)

Nearly invisible and discreet, these devices sit inside your ear canal and are great for mild to moderately severe hearing loss.

Extended-Wear Hearing Aids

These “set-it-and-forget-it” hearing aids stay in place for months and require minimal maintenance.

Hearing Aid FAQ

Can hearing aids help with tinnitus?

Yes—hearing aids often provide relief from tinnitus (ringing, buzzing, or hissing in the ears). In fact, studies show that up to 60% of people experience improvement in tinnitus symptoms when using hearing aids. If you struggle with tinnitus, talk to our specialists about hearing aid options designed for relief.

How long do hearing aids last?

Hearing aids typically last between 3 to 5 years with proper care. However, hearing aid technology continues to evolve rapidly. Regular checkups ensure your hearing aids are programmed properly, and we’ll help you decide when it’s time to upgrade.

Are over-the-counter (OTC) hearing aids a good option?

OTC hearing aids may seem appealing, but they aren’t for everyone. Without a hearing test, you could risk buying a device that doesn’t suit your specific hearing loss. OTC devices also lack professional programming and often miss critical features like tinnitus support or background noise reduction. A hearing test is the safest, most effective first step.

How much do hearing aids cost?

Costs can vary depending on the features, brand, and your level of hearing loss. We offer a wide range of affordable hearing aids, and we’ll work with you to find a solution that fits your budget and lifestyle. Hearing aids are an investment in your health and quality of life.

What payment options are available?

We want to make hearing aids accessible. That’s why we offer:

Insurance verification and billing assistance
CareCredit® financing for health-related expenses
In-house 3-month payment plans (on select devices)
All major credit cards accepted

Our team will help you navigate coverage, financing, and Good Faith Estimates so you can make informed decisions without added stress.

Why should I choose Nashoba Valley Hearing?

At Nashoba Valley Hearing, we combine compassionate care with clinical expertise. Serving Groton and Marlborough, MA, our audiologists provide:

Personalized hearing aid recommendations
Hearing tests using advanced diagnostics
Ongoing support, cleaning, and repairs
Tinnitus evaluations and management
Access to industry-leading hearing technology